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Federal Budget 2013

Sometimes an opportunity comes along that you pinch yourself about.

When the PR firm representing the Australian Labor Party contacted us with a requirement to create a video for the 2013 Federal Budget, we of course jumped at the opportunity.

Whiteboard animations, explainer videos, sketch videos, videoscribes … whatever you call them, there’s no denying that they are a popular way to communicate information. First pioneered by the RSA, the combination of audio, imagery and text makes for an undeniably engaging, easy-to-digest format.

Working to an extremely tight deadline and with highly sensitive information, Useractive delivered a fresh look at this year’s federal budget with a video that has clocked up over 50,000 views on YouTube in its first four days.

Interested in creating a videoscribe for your business? Get in touch.

About Matthew Magain
Matt is the director of Useractive.