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A pie chart demonstrating a roughly even split of projects for 2013-14 between energy, government, marketing, education and healthcare

The end of the year is a time for reflection.

So at the end of 2014 I thought I’d reflect on the types of projects we’ve worked on at Useractive, to get a better picture of our client base. The theory being that we could use this information about industry, location and job type to shape our marketing efforts.

This was the first time I’d done any kind of analysis like this, so I actually dove back to the beginning of 2013, and manually categorised each project. Here’s what the data turned up:

Job type

While creating custom illustrations, or taking visual notes at workshops, conferences and board meetings is loads of fun, it’s the whiteboard animations that have really been our focus over the last two years. I did some part-time consulting during 2013, but chose to forgo consulting engagements in favour of video work in the last year, and it definitely shows in this chart.

A pie chart showing that the majority of projects for 2013-14 were videos

Useractive projects by job type

Industry breakdown

We’ve been fortunate to have worked with a very diverse range of companies, as illustrated by the different industries that we’ve worked in. Creating a few videos for the energy sector towards the end of last year has tipped that industry into top spot, but only just. We’ve also created sketch videos for local government, marketing companies, universities and education-related companies, financial services firms, and healthcare organisations.

While traditional business advice is to focus on one industry, the nature of visual storytelling is that it is indeed applicable to a range of industries, as reflected in this chart.

A pie chart demonstrating a roughly even split of projects for 2013-14 between energy, government, marketing, education and healthcare

Sketch videos are a popular format regardless of industry


We’re based in Melbourne, so it makes sense that most of our clients are also in the state of Victoria. However, remote collaboration tools (i.e. email and Dropbox) mean it’s just not necessary to be in the same location to work together on a project. As a result, we’ve created videos for clients in every state/territory of Australia except two. It’s my goal to tick these boxes off in 2015, so if you’re based in NT or Tasmania, we’d love to work with you!

We’ve also been fortunate enough to work with clients in Singapore, the UK and New York. Now if only I can work out how to justify a business trip to one of these remote locations …

A pie chart of Useractive projects during 2013-14, showing the majority of work coming from clients in Victoria

Vidoes by location: only two states in Australia remain!

Feeling sketchy?

It’s our mission is to bring the world’s stories to life.

As you can see, it doesn’t matter whether you work for a corporate, a not-for-profit, a government or a startup, if you have a story to tell, we can help. Get in touch to talk about how we can turn your message into a compelling animated video.

About Matthew Magain
Matt is the director of Useractive.