I performed a range of roles during my time at SitePoint. From Technical Editor of books, articles and newsletters to Managing Editor of online content and advertising campaigns to Creative Director, responsible for art direction, branding and direction across the SitePoint network of sites, I relished the opportunity to shape one of the most highly trafficked sites on the Internet. I also had the opportunity to illustrate articles and the occasional book cover.
Redesigning the SitePoint bookstore remains the accomplishment of which I am most proud. What was previously a long, sequential list of books (ordered by the date they were released) now incorporates useful filters for customers to find the book they are after. Not only did this redesign result in an increase in conversions for visitors to the online store, but it sparked a new visual direction for SitePoint.