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A pie chart demonstrating a roughly even split of projects for 2013-14 between energy, government, marketing, education and healthcare

The end of the year is a time for reflection.

So at the end of 2014 I thought I’d reflect on the types of projects we’ve worked on at Useractive, to get a better picture of our client base. The theory being that we could use this information about industry, location and job type to shape our marketing efforts.

This was the first time I’d done any kind of analysis like this, so I actually dove back to the beginning of 2013, and manually categorised each project. Here’s what the data turned up:

Job type

While creating custom illustrations, or taking visual notes at workshops, conferences and board meetings is loads of fun, it’s the whiteboard animations that have really been our focus over the last two years. I did some part-time consulting during 2013, but chose to forgo consulting engagements in favour of video work in the last year, and it definitely shows in this chart.

A pie chart showing that the majority of projects for 2013-14 were videos

Useractive projects by job type

Industry breakdown

We’ve been fortunate to have worked with a very diverse range of companies, as illustrated by the different industries that we’ve worked in. Creating a few videos for the energy sector towards the end of last year has tipped that industry into top spot, but only just. We’ve also created sketch videos for local government, marketing companies, universities and education-related companies, financial services firms, and healthcare organisations.

While traditional business advice is to focus on one industry, the nature of visual storytelling is that it is indeed applicable to a range of industries, as reflected in this chart.

A pie chart demonstrating a roughly even split of projects for 2013-14 between energy, government, marketing, education and healthcare

Sketch videos are a popular format regardless of industry


We’re based in Melbourne, so it makes sense that most of our clients are also in the state of Victoria. However, remote collaboration tools (i.e. email and Dropbox) mean it’s just not necessary to be in the same location to work together on a project. As a result, we’ve created videos for clients in every state/territory of Australia except two. It’s my goal to tick these boxes off in 2015, so if you’re based in NT or Tasmania, we’d love to work with you!

We’ve also been fortunate enough to work with clients in Singapore, the UK and New York. Now if only I can work out how to justify a business trip to one of these remote locations …

A pie chart of Useractive projects during 2013-14, showing the majority of work coming from clients in Victoria

Vidoes by location: only two states in Australia remain!

Feeling sketchy?

It’s our mission is to bring the world’s stories to life.

As you can see, it doesn’t matter whether you work for a corporate, a not-for-profit, a government or a startup, if you have a story to tell, we can help. Get in touch to talk about how we can turn your message into a compelling animated video.

Federal Budget 2013

Sometimes an opportunity comes along that you pinch yourself about.

When the PR firm representing the Australian Labor Party contacted us with a requirement to create a video for the 2013 Federal Budget, we of course jumped at the opportunity.

Whiteboard animations, explainer videos, sketch videos, videoscribes … whatever you call them, there’s no denying that they are a popular way to communicate information. First pioneered by the RSA, the combination of audio, imagery and text makes for an undeniably engaging, easy-to-digest format.

Working to an extremely tight deadline and with highly sensitive information, Useractive delivered a fresh look at this year’s federal budget with a video that has clocked up over 50,000 views on YouTube in its first four days.

Interested in creating a videoscribe for your business? Get in touch.


The Australia Post Postcards app was a finalist in the Swipe Design Awards, presented at Swipe Conference 2012 in Sydney last week.

Swipe Conference is a conference for iOS and Mac designers and developers. The inaugural Swipe Design Awards were established to “recognize outstanding iOS and Mac development in Australia.” The Postcards app was one of three finalists shortlisted in the iPhone category, with the award ultimately going to Soulver, a reinvention of the traditional calculator.

Useractive worked with Australia Post, IMA Management & Technology, and Amnesia Razorfish to develop the app. We conceived the idea, created the interaction model and visual design, and conducted extensive user testing throughout all stages of design and development.

The Australia Post Postcards app recently won “Best Utility” at the Australian Mobile Awards.


We’re excited to report that the Australia Post Postcards iPhone app has won an award in the Australian Mobile Awards 2012.

The winners were announced last week at The Beresford Hotel in Sydney. The iPhone app, which was developed for Australia Post by Useractive under contract from IMA Management & Technology and in conjunction with Amnesia Razorfish, won in the category of “Best Utility”.

Australian Mobile Awards trophy

The Australia Post Postcards app is a fun way to share your holiday snaps with loved ones. It allows users to create a custom postcard using their camera phone, and send it as a physical postcard that is printed and delivered to the recipient through the Australia Post mail network. The app integrates with the iPhone address book, and the message is printed in a handwritten font, to emulate a real postcard. Postcards are printed on high quality card and can be paid for using credit card or Paypal.

The announcement was covered in the media:


Joel Falconer over at The Next Web was impressed with the user interface we designed on Learnable. Here’s what he had to say:

Learnable has a well-designed interface for creating courses. It’s one of the simplest interfaces for putting together online content I’ve seen–and I mean that in the best possible way. It’s definitely not underpowered, but it doesn’t inundate you with so many features and steps to complete that you’ll become overwhelmed and never finish.
-Joel Falconer

We put a lot of effort into the instructor administration interface, in order to make the content authoring process as simple as possible for instructors, and I’m really proud of how it turned out. Obviously the Learnable team have evolved and iterated from the version that we originally launched, but it’s infinitely rewarding to receive positive feedback in the press like this. Thanks Joel!


Laura Eck over at Web Courses Bangkok interviewed me recently to talk about user experience design, user research, user testing and all that stuff I do during my day job. It was fun, and a fairly comprehensive discussion.

She asked some great questions; hopefully the answers I gave did them justice!

Which methods do you use to make UX design decisions?
There are lots of activities that influence and inform my design of a web site or application. They can generally be divided into two camps: quantitative methods, and qualitative methods.

Quantitative methods include things like anonymous web analytics or data from multiple-choice surveys.

Qualitative methods refer to feedback that has come through customer support, comments made by a subject during a user testing session, or notes from a contextual inquiry session.

Read the full interview: Interview with Matthew Magain at Web Courses Bangkok

P.S. Try saying “I’m big in Bangkok” three times fast without going red in the face.