The winners were announced last week at The Beresford Hotel in Sydney. The iPhone app, which was developed for Australia Post by Useractive under contract from IMA Management & Technology and in conjunction with Amnesia Razorfish, won in the category of “Best Utility”.
The Australia Post Postcards app is a fun way to share your holiday snaps with loved ones. It allows users to create a custom postcard using their camera phone, and send it as a physical postcard that is printed and delivered to the recipient through the Australia Post mail network. The app integrates with the iPhone address book, and the message is printed in a handwritten font, to emulate a real postcard. Postcards are printed on high quality card and can be paid for using credit card or Paypal.
The announcement was covered in the media: